https://driftrecords.com/products/holy-family-values11456133316Holy Family - Values//cdn.shopify.com/s/files/1/0161/8690/products/MELO112LP_large.jpg?v=1504830825//cdn.shopify.com/s/files/1/0161/8690/products/MELO112LP_medium.jpg?v=15048308259.99GBPOutOfStockHoly FamilyHoly FamilyIndie & AlternativeMelodic
For Holy Family it’s the human, and at times non-human, experiences that have shaped the sound of album Values. True stories, real life, real people. An upbeat collection of thought-provoking tales reflecting the light and dark sides of life itself, each track is a poignant commentary by a band, who have never been ones to stay put for too long.
"Values is about feeling too old to keep up and too young to give up,” explains family member, Anton. “It is a complete presentation of our music and ‘time’ is especially relevant; how it affects us and how we try to affect it. The album is ambiguous in mood, fluctuates and relates to a wider variety of emotions than we’ve ever attempted to create before."
Each track on Values sparkles with its own captivating tale that walks the high-wire between ideal and reality, expectation and the values that drive us. Songs In The fall of Jimmy Angel and Memory Collector, talk of the new trend for ‘personal branding’ and how society’s values are affected by social media. “A lot of life is about routines and streaming more bad TV shows than you’re necessarily proud to admit,” Anton says.
After spending the last 24 months experiencing life in and between their rural hometown on the outskirts of Gothenburg, the Canadian city of Montreal, and sunny climbs of Athens, Georgia, Values also reflects the guilty side to the doors of opportunity brought about by relocation. Showing that where the sun may shine brighter, the grass isn’t always greener, the climactic Empty Gestures talks of leaving small town living behind for a new life in the big city. “There was something that felt important about moving back to Sweden and coming to terms with how things are here,” recalls fellow family member Viktor. "When we all moved back we were pretty relieved – it can be hard to shake that sense of being an outsider when you move to a new city… the experience is one of escapism and less about finding a new home."