Mush, the Leeds band who specialise in wryly-observational, exquisite lo-fi guitar pop, have signed to Memphis Industries and announced details...
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Italian duo Malihini release their debut album via Memphis Industries. Their name may mean ‘newcomers’ in Hawaiian, but Malihini, aka Rome-based...
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Anything involving a Brewis is a must have... really hyped on You Tell Me, available as a Dinked edition.+ Exclusive Dinked Edition (No.3)+ Limited...
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Odetta Hartman’s second album Old Rockhounds Never Die is a bonanza of beautiful contradictions: intimate yet fiercely internationalist, spiritual and yet tangible,...
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Hyped to have Field Music back, two of the very finest. Limited indie exclusive transparent LP.The two years since 'Commontime' have been...
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The world of Pure Bathing Culture is not the real world. it's a world filled with characters like Scotty and...
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https://driftrecords.com/products/pure-bathing-culture-pray-for-rain1601262084Pure Bathing Culture - Pray for Rain//cdn.shopify.com/s/files/1/0161/8690/products/MI0371CD_large.jpg?v=1504827358//cdn.shopify.com/s/files/1/0161/8690/products/MI0371CD_medium.jpg?v=15048273585.99GBPInStockPure Bathing CultureBoxing Day SaleEaster 2016Everything In Stock at DriftIndie & AlternativeMemphis IndustriesPure Bathing CultureSALE2016The world of Pure Bathing Culture is not the real world. it's a world filled with characters like Scotty and the bubble king and a place called the Ivory Coast, that's not the real Ivory Coast. It's also a world created for its protagonists, Sarah Versprille and Daniel Hindman, to travel to communicate abstract thought and remember all the things they want to remember. it's a place where the night is magic and it will transform you. In the humdrum everyday world, the corporal version of Pure Bathing Culture has for the last few years been growing naturally and at a steady pace. However, new album 'Pray for Rain' sees them make an evolutionary leap, taking their finely honed metaphysical pop to a new level. You can hear it in the opening notes of their anthemic title track: in Hindman's clean yet serpentine guitar lines interacting with the live rhythm section and Versprille's lucid vocals cutting through it all as she asks: "is it pleasure? is it pain? did you pray for rain?". You can hear it in the sweet pop perfection of 'Clover', and the trembling beauty of 'She Shakes', a story of two fantasy characters from different worlds being brought to an intense, fragile state through the experience of falling in love. The roots of Pure Bathing Culture stretch back to 1999, when Versprille and Hindman befriended one another on the first day of freshman orientation at William Patterson university in Wayne, new jersey. A decade later, they became bandmates when they both joined Vetiver for their Sub-Pop albums tight knit and the errant charm. It was while playing in Vetiver that pure bathing culture emerged as its own entity. When it came time to write and record the follow-up to last year's 'Moon Tides', the duo knew what they didn't want. "we didn't gravitate towards someone making indie dream-pop records," Dan said. That was when producer John Congleton (St. Vincent, Swans, Angel Olsen, the Walkmen) reached out to the band and invited them to come record with him in his Dallas, TX studio. "John pushed us to not make cliches, to not play into the style of other bands," Dan said. the challenges came right away as Congleton pressed the group into unfamiliar and at times uncomfortable territory in the studio. "he tricked me with the guitars on the album," Dan said. "we got the basic tracks down and he asked me to do scratch guitar and then john wouldn't let me go back and do the guitars again. he refused to do any layering." As a result, everything on 'Pray for Rain' is pretty much as Pure Bathing Culture actually sounds, all analog gear, with virtually no plug-ins or effects added afterwards, no hiding behind multiple layers. "there aren't a lot of tricks; what you hear is naturally what's there," Dan said. It was a taxing yet ultimately rewarding experience when the album was completed. "it was shocking to hear what the finished product was," sarah said. "it was like being in a vortex and then we came out with this record." she adds with a laugh something John Congleton told her when all was said and done: "you were very brave." 'Pray for Rain' is the sound of Pure Bathing Culture transforming from who they were to who they will be, of finding their way, ready to take steps both small and momentous on their musical path.
LP - Transparent turquoise coloured vinyl and digital download code.
When Francis Lung describes his new album as sounding “like a short Mancunian boy single-handedly trying to incite Beatlemania” he’s... View Details
Uncompromising in its vision, STONECHILD, the new studio album from Jesca Hoop is a culmination of life and musical experience.... View Details
Mush, the Leeds band who specialise in wryly-observational, exquisite lo-fi guitar pop, have signed to Memphis Industries and announced details... View Details
What a Boost is the new studio LP from Rozi Plain and we're delighted to present a Dinked Edition.Dinked Edition... View Details
Italian duo Malihini release their debut album via Memphis Industries. Their name may mean ‘newcomers’ in Hawaiian, but Malihini, aka Rome-based... View Details
London dance band Stats are excited to announce the release of their debut album Other People’s Lives, which will be... View Details
Anything involving a Brewis is a must have... really hyped on You Tell Me, available as a Dinked edition.+ Exclusive Dinked Edition (No.3)+ Limited... View Details
'Pleasureland' is the newest work from Canadian-born artist Haley McCallum, known professionally as Haley Bonar for the past 15 years.... View Details
Leeds-based Menace Beach return with their third album Black Rainbow Sound. Black Rainbow Sound is the band's first new material since... View Details
Odetta Hartman’s second album Old Rockhounds Never Die is a bonanza of beautiful contradictions: intimate yet fiercely internationalist, spiritual and yet tangible,... View Details
This March Barbarossa aka James Mathe returns with his new album Lier. The album was produced by Ghost Culture and... View Details
Limited Indie Shop LP on 'bone' coloured vinyl. Here to remind us that music is not just an audible experience,... View Details
Hyped to have Field Music back, two of the very finest. Limited indie exclusive transparent LP.The two years since 'Commontime' have been... View Details
The Go! Team have always been cheerleaders for a better world - an outpouring of collective joy in the face... View Details
'Honey & Tar' is the second release on Memphis Industries from the Cornshed Sisters. Recorded and produced by Peter Brewis... View Details
We've always loved Warm Digits, but even as fans, this new LP feels like a big, bold step forward.For their new... View Details
LP released exclusively to independent shops on Saturday 22nd April for Record Store Day 2017. View Details
The world of Pure Bathing Culture is not the real world. it's a world filled with characters like Scotty and... View Details
