Seven or so core members and a rolling cast of contributors use their collective strengths to delivery sweeping and swooning euphoria without ever sounding muddled.
We've so hyped to have been involved in this one, Pain Olympics is the debut LP from the Canadian collective Crack Cloud.
+ Dinked Edition No. 52
+ Released: 17th July 2020
+ MM003LPX | Meat Machine
+ Exclusive 180g Dark Green Vinyl
+ Exclusive 7” of 2 unreleased tracks
+ Exclusive Numbered Edition
+ Gatefold Sleeve
+ Download Code
Like Psychic TV before them, Crack Cloud have a philosophy, and one that they are not afraid to wear on their sleeve. While their anarchic, phantasmagorical visuals, heavy use of symbology, and seemingly never-ending cast of colourful collaborators have often invited cult comparisons, this really does not do them justice. There is no apocalyptic death drive here, no cult of personality, no hierarchy of power. While frontman and lyricist Zach Choy is in many ways the face of the group, the collective is one founded on equality, and in his cryptic lyrical blending of poetics, polemics and personal experience, Choy is truly the mouthpiece of something far larger than himself.
Nowhere is this more apparent than on the album’s first single, ‘The Next Fix.’ What begins as a caustic, claustrophobic account of addiction swells into a sprawling, euphoric hymn as Choy is joined by a choir of seemingly endless celestial voices. Less a cult then, more a church. Listening to this song is a truly spiritual experience, and in its building, jubilant movement it offers a glimpse of Crack Cloud’s most vital message: using community to turn adversity into hope. This isn’t just bravado; it's a story born of deep, personal experience. Crack Cloud operate on the frontline of Canada’s out-of-control opiate crisis, mobilising and organizing in Vancouver’s harm reduction programmes. The group themselves have had their fair share of trauma, and the collective offers its members a vital vehicle for rehabilitation and recovery. As the tagline on the album’s back cover makes clear then, this is absolutely ‘based on true shit'.
1) Post Truth (Birth of a Nation)
2) Bastard Basket
3) Somethings Gotta Give
4) The Next Fix (A Safe Space)
5) Favour Your Fortune
6) Ouster Stew
7) Tunnel Vision
8) Angel Dust (Eternal Peace)
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Nominated 'Best Independent Retailer' at the Music Week Awards in 2013, 2015, 2016, 2017, 2018, 2019 and 2020.
Nominated "Indie Champions" at the 2015 AIM Awards.