A spacious and futuristic look at Second Line culture.
She elaborates: “You never see women appreciated as producers and artists alike especially Black women in the electronic space. The time is now for us to start recognizing their talent, not only in electronic music but in all genres. I wanna be the reason why a young Black girl from the South can be whoever she wants to be musically, visually, and artistically.” Second Line cuts to the chase with its opening suite of dancefloor bangers, immediately displaying Dawn’s mastery of layered production and melodic hooks. Second Line treats Louisiana Creole culture, New Orleans bounce, and Southern Swag as elemental, allowing Dawn to weave in and out of house, footwork, R&B, and more. As she says, “I am the genre.”
+ Deluxe LP: White vinyl in mirrorboard gatefold jacket with die-cut + poly sleeve + shaped gold vinyl bonus 12” + LP3 album download.
+ LP is black vinyl in mirrorboard gatefold jacket with die-cut + poly sleeve + download. CD is mirrorboard wallet.
The story of Second Line centers on Dawn’s persona King Creole, assassin of stereotypes, a Black girl from the South at a crossroads in her artistic career. To move forward, she decides to look back, but where previous album New Breed took influence from her father, Second Line is illuminated by Dawn’s mother. Her proud repeated proclamation of “I’m a Creole Girl” introduces the ecstatic dancehall pop of “Jacuzzi,” and later, on the cinematic album centerpiece “Mornin | Streetlights,” she answers Dawn’s question of how many times she has been in love. Intimate conversations like this between the two are interlaced throughout Second Line, giving credence to how the protagonist came to be, and direction to build a lane forward.
It’s no surprise that King Creole’s story parallels Dawn Richard’s. As a founding member of Danity Kane, and later with Diddy’s Dirty Money, Dawn was able to explore the ins and outs of commercial pop music. As a solo artist, she opted to selfrelease her music. Over the span of five critically acclaimed full-length albums, Dawn has made the message clear that she will not bow down or bend to industry norms. All the while, she’s built her resume with enough extracurriculars to make your head spin: Cheerleader for the New Orleans Hornets? Check. Animator for Adult Swim? Check. Owner-operator of a vegan pop-up food truck? Check. Martial arts expert? Check! Second Line embodies the heritage of soul music and the roots of New Orleans, all surrounded by the influences of electronic futurism. “The definition of a Second Line in New Orleans is a celebration of someone’s homecoming,” says Dawn. “In death and in life, we celebrate the impact of a person’s legacy through dance and music. I’m celebrating the death of old views in the industry. The death of boxes and limits. I’m celebrating the homecoming of the Future. The homecoming to the new wave of artists. The emergence of all the King Creoles to come.” Dawn Richard is bold, confident, purposeful, and a King throughout Second Line. Are you ready to dance
1 King Creole (Intro)
6 Pilot (a lude)
8 FiveOhFour (a lude)
9 Voodoo (Intermission)
10 Mornin | Streetlights
11 Le Petit Morte (a lude)
12 Radio Free
13 The Potter
14 Perfect Storm
Limited Edition Bonus 12”
SIDE A Voodoo (Outermission)
SIDE B SELFish (Outro)
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Nominated 'Best Independent Retailer' at the Music Week Awards in 2013, 2015, 2016, 2017, 2018, 2019 and 2020.
Nominated "Indie Champions" at the 2015 AIM Awards.