The story is trippy, but all that hype all dissolves into the background within seconds because... Well, it's really fucking good.
+ Limited “ücke yellow” LP.
However, any sense of weirdness is also married with an infectious and accessible quality. Tracks such as Arrest the Dancer - 'a David Bowie/Lady Gaga-type beat we got from YouTube by a producer named Raixsa' - comes alive with an irresistible funk strut, almost recalling Prince in the swaggering bounce of it. On top of this, EXUM’s vocals offer versatility and flexibility, moving from caramel smooth croons to tight rap flows and to enthusiastic bursts of singing.
A sense of texture is palpable throughout too. Portabella Mushroom was recorded on a rare magic mushrooms trip and retains a lysergic and psychedelic quality, sucking the listener up into its swirling atmospheres. Whereas the sparse, minimal and slightly eerie beats of Wolves Eat Wolves was recorded in pitch black and the song takes on that kind of crepuscular vibe, which interspersed with the song’s dark lyrical content - touching upon sex trafficking - further cements this. ‘I take no form’, the artist says, and his formless nature speaks to his willingness to constantly recreate himself as an artist.
A love of words is also clear in EXUM’s delivery, with them being carefully placed and sequenced amidst the ambitious soundscapes of the record. 'Writing is precious to me', he says. 'The vulnerability to bleed on paper. While playing with words, styling the same outfit for the 7th day in a row.'
Initially EXUM looked up producer Erik Samkopf to work with when he’d had a temporary falling out with his previous producer Barstad. In love with Samkopf’s work with Pen Gutt, EXUM took a punt and flew from his hometown of Richmond, Virginia to Oslo, Norway to work with him. As EXUM and Barstad patched things up, EXUM and Samkopf were building chemistry, creating something truly unique. 'Dex and Sam never cease to amaze me', he says. 'They’re versed and creative beyond measure, they both have an immense amount of musicality, and most of all, their love for music is sweaty.’
However adding to the legend, EXUM took a little detour on his musical journey, spending years as a professional footballer in the NFL, for teams such as the San Francisco 49ers and the Minnesota Vikings. Now leaving that chapter of his life behind, EXUM has returned to the true love held dear to him ever since he can remember: music.
EXUM is not simply trying his hand at music though; he is crafting every part of his artistic journey, from carefully selected contributors (such as string composer Christian Balvig) and overseas producers, to shaping his own brilliant music videos with directors such as Allison Bunce and Rosabel Ferber. Both of whom occupy creative space in his art world, which goes by the name of ücke. He has effectively created his own musical ecosystem. 'You’ve got to create your own world and live highly in that first', he says. 'Making it inevitable for other worlds to not be touched by what’s vibrating through you. In my world I’m already a massively iconic artist.'
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Nominated 'Best Independent Retailer' at the Music Week Awards in 2013, 2015, 2016, 2017, 2018, 2019 and 2020.
Nominated "Indie Champions" at the 2015 AIM Awards.