This Is Really Going To Hurt

  • Flyte - This Is Really Going To Hurt
9th April 2021 / LP or CD / Island Records


This Is Really Going To Hurt


In late 2018, UK indie sensations Flyte were riding high off a successful US tour and a string of well-received releases including their breakthrough LP The Loved Ones. The band began the process of writing a follow-up, which became the White Roses EP, but the months following were wrought with behind-the-scenes turmoil including personal issues, break-ups and even the exit of founding keyboardist/guitarist Sam Berridge. After some retooling and reflection during a tour in support of the EP, Flyte refocused their efforts on a new batch of material that would channel those recent feelings of loss, regret and catharsis towards the studio in early 2020.

Easy Tiger,” the subject of a video by BAFTA-winning director Mark Jenkin, is the first track to emerge from those sessions. The latest single from the London-based outfit is an ethereal and serene track driven by a melancholic acoustic guitar riff, while an eerie ambient backdrop and string accompaniment via Derek Stein (Grammy-nominated Wild Up, Yves Tumor) adds a layer of depth rarely seen in this age of cheap synth plug-ins and home recording. Recalling the eclectic approach
of You Forgot It In People-era Broken Social Scene and the emotional punch of works by Will Sheff (Okkervil River), “Easy Tiger” feels timeless while rooted in the now– a well-crafted production via Justin Raisen (Angel Olsen, Ariel Pink, Kim Gordon) punctuates Flyte’s old school approach to songwriting with modern touches.

+ Indie LP is Blue vinyl.

The decision to record the new material in Los Angeles was borne out of the “Won’t Be Home for Christmas” recording session in addition to introspection– a fresh start and self-imposed “musical rehab” was needed following the personal turmoil surrounding the White Roses EP.We had been in London for all of our life and with all the recent changes, we wanted a new start somewhere,” recalls founding member Will Taylor (lead vocals/guitar). “We felt that a lot of our favourite music was coming out of New York and LA lately, and I think there was an edge and a slight darkness
about the songs because Los Angeles is sort of alienating in so many ways. There’s also something very restful and retrospective about being in a new city that we didn’t know.

The success of the White Roses EP helped solidify the band’s trajectory and gave rise to a newfound approach for Flyte rooted in confidence and vulnerability. “We just want to sound like ourselves, which means telling the truth,” admits Taylor. “It’s been tough to break through the traditional English-male wall exterior to get to our emotional core, but I’ve found that we’ve really grown into ourselves. I’m almost worried about how personal some of what we’ve written is.” Formed in 2013, Flyte’s debut LP The Loved Ones helped quickly move the band from local favourites to an international touring act with its release four years later.

Following up the release of The Loved Ones, Flyte toured the UK and Europe with a short stint in the studio on the Isle of Wight to craft the “Moon Unit” b/w “Victory Girls” single– an experiment meant to test the band’s ability to go into the studio with a blank slate. Shortly thereafter, Flyte scheduled a stripped-down version of The Loved Ones backed by a string ensemble at the Heath Street Church in Hampstead which formed the basis of the Live at Heath Street EP in 2018. A successful tour in the US and EU, as well as the previously mentioned White Roses EP, followed, growing their audience by leaps and bounds.

Format /LP or CD
Released /9th April 2021
Catalogue / 3559379
Barcode / 0602435593791
Artist / Flyte
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