The White Pube - ✨ideas for a new art world✨

The White Pube - ✨ideas for a new art world✨

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A redux and a guide... for a new art world.


The art world is a bit broken. So many problems, such little time. Between January-April  2021, we plastered the distilled thoughts of years of writing on billboards and posters across  the UK. We wanted to plop these aphorisms out there, as simple, feasible solutions; almost  to prove how easy it can be if change is sincerely sought. 

The ideas are not radical, and they’re not new. They’re just six Very Good Ideas that we  think you should listen to. In this pamphlet, we’ve listed the six ideas and taken the time to  explain why we think they are, in fact, Very Good Ideas. 

There could have been hundreds. Maybe there should have been. But these were the initial  ideas for a new art world we went with. We hope they’ll make you think about more Very  Good Ideas too. 

The White Pube is the collaborative identity of Gabrielle de la Puente and Zarina  Muhammad under which they publish reviews and essays about art, video games and food.  You can find them at or on Twitter and Instagram at @thewhitepube.

Part of Rough Trade Books 'Art Series'.

Artist: The White Pube
Label: Rough Trade Books
Catalogue: 9781914236075
Barcode: 9781914236075
Format: Pamphlet
Release Date: 20th August 2021

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