Upon self-releasing ‘O∆’ on SoundCloud, London’s diary-like accounts and immediate pop songs wooed both critics and fans alike. His energetic live show atop his one-of-one light cube impressed on both sides of the pond just months after the initial release of the album. His first chapter ‘OATMEAL’, the present and relatable ‘Nobody Hangs Out Anymore’ and the I-hate-everything anthem ‘GUTS’ were instant streaming favourites that all wound up getting play on BBC Radio 1 and American radio stations, while the epic album closer ‘SURVIVE’ found a whole new meaning when a room full of music lovers and industry folk in France sang along in sync with O’Connor mere days after the tragic events at The Bataclan Theatre.
‘O∆’ (pronounced ‘Circle Triangle’) is a post-any-genre narrative told through vivid and visual production he made from the contents of his backpack while sleeping on floors and couches in New York City. It details the suburban world he grew up in and fled from in Southern California years before. The cinematic album also acts as a rallying cry and arrived hand-in-hand with a direct message from O’Connor: “If when you hear it, you feel like its talking about where you live, then I want you to leave.”
The original version of the album lingers on the internet along with a tweet of his actual cellphone number. The creative direction of London’s body of art and the viscerality of its themes to overcome one’s environment liken the symbol ‘O∆’ in the eyes of his fans to one perceived like the emblem for the Rebel Alliance.
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Nominated 'Best Independent Retailer' at the Music Week Awards in 2013, 2015, 2016, 2017, 2018, 2019 and 2020.
Nominated "Indie Champions" at the 2015 AIM Awards.